Notes from a small studio that builds and runs its own software.
We publish here when there's something honest worth writing — about custom software, premium websites, e-Factura, and what changes inside a business when its tools start working.
The small things that quietly destroy trust
The most dangerous website mistakes aren't the dramatic ones. They're the small ones that slowly erode trust before a customer ever talks to you. Eight of them, in short.
Read the articleWhat good systems do, quietly
Good systems do more than work — they change how a business feels. For your customers, your team and you. Six qualities I aim for in every project.
Read the article5 mistakes we see weekly on small business websites (and what they mean for your customers)
Real problems found in weekly audits. Here's what 9 out of 10 sites miss — and how it changes how customers perceive your business.
Read the articleHow to tell if your site is actually bringing in customers (3 metrics that actually matter)
Visits aren't customers. Here are the 3 numbers worth watching weekly — and which ones are just distractions. With GA4 screenshots.
Read the articleHow customers actually find businesses in 2026 (Google isn't the only place anymore)
Customers now search in ChatGPT, Perplexity, and Gemini — not just Google. Here's what to change on your site so AI assistants recommend you.
Read the articleWhy your business website loads in 8 seconds (and how many customers it is costing you)
An 8-second load time costs you 50% of visitors. Here are the 5 real causes and how to check them in 10 minutes — no tech skills needed.
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